Sunday, June 16
Welcome to Cannes: Reception for GroupM Delegates and Clients
GroupM clients and delegates are invited to join a private welcome reception on the eve of the festival. Featuring DJ Huda. RSVP
7.30-9.00pm
9.00-9.30am
At Le Jardin - Direct Access from Amazon Port
The Balancing Act of Delivering Shopper-tainment
In a world where tech is enabling new ways to connect with customers, brands are assessing how to approach consumers with lean-back and lean-forward media and entertainment. The right approach may be testing and learning.
Join Alison Weissbrot, Editor in Chief, Campaign US; Julie Haleluk, Global Head of Growth, Amazon Shopping Videos; Sharb Farjami, Chief Executive Officer, GroupM NA; and Catherine Lautier, VP, Global Head of Media & Integrated Brand Communication, Danone for an exclusive session at Le Jardin, a secret garden hidden within Amazon Port. Contact Amazon to register for this session.
Monday, June 17
10.00-10.45am
Coffee & Creative Curation
Each morning during the Cannes Lions Festival of Creativity, leaders from across the GroupM network will lead clients and guests through the best work and ideas emerging from this year’s festival. In this opening session, join Wavemaker’s Global head of Creative Excellence Nic McCarthy and Mindshare’s Joint Head of Invention Arthur O’Neill as they preview the ideas and campaigns that promise to shape this year’s festival and share perspectives on what to watch in this year’s awards program. RSVP
Featuring:
Sarah Walker,
CEO UK & EMEA, Choreograph
11.00-11.45am
Unveiling the Future of Advertising: Insights from GroupM’s This Year Next Year Midyear Update
Brian Morrissey, founder of The Rebooting and Kate Scott-Dawkins, global president of Business Intelligence at GroupM delve into the latest findings of GroupM's highly anticipated This Year Next Year Report. Don’t miss this exploration into the key trends, forecasts, and strategies shaping the global market. RSVP.
Featuring:
12.00-12.30pm
Winning in the New World of Media
Our world has changed, but media strategies haven't always kept pace, leading to a slowdown in global growth. In this session, join Unilever in conversation with Mindshare’s Chief Strategy Officer Tom di Sapia and Global Head of Innovation Janet Levine for a discussion about a radical new approach to media that drives more significant, enduring growth: pulling people in instead of pushing out messages; earning attention instead of disrupting behavior; building worlds instead of campaigns. RSVP
Featuring:
Afke Van de Klashort
Vice President Digital,
Media & eCommerce - Nutrition Head of DMC Unilever
Nic McCarthy
Global Head of Creative Excellence
Wavemaker
Arthur O’Neill
Joint Head of Invention
Mindshare
Kate Scott-Dawkins
Global President, Business Intelligence
GroupM
Brian Morrissey
Founder
The Rebooting
Tom diSapia
Global Chief Strategy Officer
Mindshare
Janet Levine
Global Head of Innovation
Mindshare
2.00-3.00pm
It’s a New Era of Attention Marketing
An exclusive session for GroupM clients featuring Stacy Malone, VP Global Business Marketing at Pinterest and researcher Dr. Karen Nelson-Field research author.
7.00-11.00pm
Mindshare
Welcome Cocktails
at The GroupM Rooftop
Featuring SiriusXM’s DJ Ambre and live UEFA Euro 2024 matches.
8.00-late
EssenceMediacom Welcome to Cannes Party at The WPP Beach
Featuring SiriusXM’s DJ Huda
Tuesday, June 18
9.30-10.15am
Coffee & Creative Curation with Mindshare
Mindshare’s Joint Head of Invention Arthur O’Neill takes guests through outstanding work and key insights from this year’s Cannes Lions Festival. RSVP
Featuring:
Arthur O’Neill
Joint Head of Invention Worldwide
Mindshare
11.30am-12.15pm
Is Multi Stakeholder Growth, Good Growth?
In recent months, terms like DEI, ESG, Sustainability and Brand Purpose have evolved to become politically charged terms. As marketers and corporate decision makers evaluate how to best limit the risk associated with these efforts, debates over whether brand purpose should play a role in business continue.
So, is a better alternative needed?
Research by the Institute for Real Growth and Said Business school finds that brands that take a multi-stakeholder approach - balancing the needs of stakeholders across people, planet & partners as well as profit, outperform businesses whose focus is more narrowly on profit
Join Mindshare and the IRG to understand what’s different about multi-stakeholder growth, why it drives greater growth and who’s getting it right. RSVP
Featuring:
Mariana Peneva
Content Director
Institute for Real Growth
Oliver Joyce
Global Chief Transformation Officer Mindshare
Leo Rayman
Founder & CEO
Eden Lab
Fleur Stoppani
Managing Director, Mindshare UK
12.00-1.00pm
Opportunities for Retail Media Growth with Microsoft
An exclusive session for GroupM clients featuring Lynne Kjolso, VP, Global Partner and Retail Media at Microsoft Advertising.
12.30-2.00pm
At Yahoo Beach
Navigating Cookie Deprecation as an Advertiser
Presented at Yahoo Beach at Hôtel Martinez, 73 Bd de la Croisette, 06400 Cannes, France. RSVP
2.00-3.00pm
Getting Creative in the Neighborhood with Nextdoor
An exclusive CREATE session for GroupM clients with Nextdoor’s Brand Strategy team.
3.00-4.00pm
Inspired By Us, Designed By You. Personal Branding with Raptive and Tieghan Gerard.
An exclusive session for GroupM clients hosted by the acclaimed Raptive content creator Tieghan Gerard of Half Baked Harvest to help you hone your personal brand.
7.30-10.30pm
GroupM & The Female Quotient Celebrate Creators, Creativity & Connectivity
In partnership with TikTok and with support from Salesforce and Kantar.
Featuring: DJ Ambre.
Wednesday, June 19
9.30-9.45am
Welcome to Wavemaker’s Wednesday
Toby Jenner, Global President, GroupM Clients and Global CEO, Wavemaker welcomes guests to Wednesday morning’s programming.
Featuring:
Toby Jenner
Global President, GroupM Clients
Global CEO, Wavemaker
9.45-10.15am
Coffee & Creative Curation with Wavemaker
Wavemaker’s Global Head of Creative Excellence Nic McCarthy, Worldwide Chief Strategy Officer and Head of Creative Solutions Stuart Sullivan-Martin, and UK Strategy Lead Nick Mitchell take guests on a positively provoking tour of the best work, trends, and themes from the 2024 Cannes Lions festival. RSVP
Featuring:
Stuart Sullivan-Martin
Worldwide Chief Strategy Officer
Wavemaker
Nic McCarthy
Global Head of Creative Excellence
Wavemaker
10.30-11.15am
The Future of Shopping
The way we shop is being revolutionised as technology streamlines purchase journeys, enhances personalisation and makes click-to-buy possible inside all our favourite platforms. Retailers are racing to meet shoppers’ high expectations – competitive pricing, convenience and a stronger focus on experience and sustainability – at the same time as competing with new low-cost entrants in the market and a wave of new shopping days. The winners are embracing innovation to make their offer stand out, from augmented and virtual reality to live video shopping for a more immersive and entertaining shop!
Join our leading commerce specialists to find out how they are innovating to create brilliant experiences for customers and get a head-start on the big retail trends for 2025. RSVP
Featuring:
Pedro Cavalcanti
Digital Transformation Director,
Colgate-Palmolive
11.30-12.15pm
Next Generation Innovation: AI in Media
The adoption of generative AI tools has allowed brands to integrate innovation into the traditional fabric of media. These tools empower brands and their agencies to craft novel, relevant content swiftly and precisely, all while maintaining cost efficiency. From strategic planning to creative production and analytics, generative AI is revolutionizing how brands engage with their audiences. Our expert panel will delve into the implications of this integration, discussing how generative AI accelerates creativity, enhances audience targeting, and drives campaign performance. The discussion will also touch on the ethical considerations surrounding AI-driven content creation. Whether you're a marketer, advertiser, or industry enthusiast, this discussion offers valuable insights into the evolving relationship between AI innovation and the future of media and advertising. RSVP
Featuring:
Catherine Lautier
VP Global Head of Media & Integrated Brand Communication
Danone
Mathias Chaillou
Chief Media Officer
L'Oreal
Matt Groshong
Business Development Director
NVIDIA
Sarah Salter
Global Head of Innovation and Platforms
Wavemaker
Surabhi Pokhriyal
Chief Digital Growth Officer
Church & Dwight
Wayne Purboo
VP, Amazon Shopping Video
Amazon Live
Sam Bukowski
Global Head of Commerce
GroupM
12.00-12.20pm
WPP Beach
Grocery, Retail Media, AI & Beyond
Mindshare CEO Adam Gerhart interviews Instacart CEO & Chair and OpenAI & Shopify Board Member Fidji Simo at The WPP Beach.
1.30-3.30pm
Connect at Cannes: A Networking Opportunity for Female Leaders
Join us on the Rooftop to connect with fellow senior female leaders in a relaxed atmosphere, listen to our special guest speaker, and take in the breathtaking views across the Bay of Cannes. RSVP
2.30-5.00pm
Audio is Magic: Studio Resonate Immersive Experiences
Exclusive opportunities for GroupM clients to take part in a 45 minute multisensory experience revealing the secrets behind the magic of audio. Preview the session here on Soundcloud.
3.00-3.20pm
WPP Beach
Tomorrow’s Shopping Experience: Fries, Flowers, and Everything in Between
Global President, GroupM Clients and Wavemaker CEO Toby Jenner in conversation with DoorDash CMO Kofi Amoo-Gotfried at The WPP Beach. RSVP
Featuring:
3.20-3.40pm
WPP Beach
The Influencables
A decade of purchase data reveals radical change in how channels influence shopping decisions. In this session at The WPP Beach, Wavemaker Global Client President and Consultancy Lead Anna Hickey speaks to Amazon VP, Global Marketing Tim Castree and Colgate-Palmolive’s Global Chief Digital Officer Brigitte King about the findings of 10 years of Momentum studies, analyzed in collaboration with Saïd Business School at Oxford University. RSVP
Featuring:
Anna Hickey
Global Client President & Consultancy Lead
Wavemaker
Tim Castree
VP, Global Marketing
Amazon
Brigitte King
Global Chief Digital Officer
Colgate-Palmolive
Kofi Amoo-Gotfried
CMO
DoorDash
Toby Jenner
Global President, GroupM Clients
Global CEO, Wavemaker
7.00-11.00pm
Wavemaker’s Cannes Party at the GroupM Rooftop
Featuring SiriusXM’s DJ Hesta Prynn and live UEFA Euro 2024 matches.
Thursday, June 20
9.30-10.15am
Coffee & Creative Curation with EssenceMediacom: Breakfast and Breakthroughs
Join EssenceMediacom Global Chief Strategy Officers Matt Mee and Preeti Nadgar for an under-the-bonnet deep dive into the winners and most interesting work in this year’s competition. Hear about breakthroughs from unexpected brands and in unexpected areas, with unusual challenges and - most importantly - with creative and insightful approaches to solving business problems. RSVP
Featuring:
Matt Mee
Global Chief Strategy Officer
EssenceMediacom, UK
Preeti Nadgar,
Chief Strategy Officer
EssenceMediacom, US
10.00-1.45pm
Audio is Magic: Studio Resonate Immersive Experiences
Exclusive opportunities for GroupM clients to take part in a 45 minute multisensory experience revealing the secrets behind the magic of audio. Preview the immersive experience here.
10.30-11.15am
The New Identity Economy
From the wreckage of social media 1.0, truly global communities of interest have emerged. Niche passions at global scale. This shift has far-reaching consequences, not only on how brands look to reach and engage with people but on the human fundamental of self-identity itself. Join Global Head of Creative Transformation, Creative Futures at EssenceMediacom Nick Palmer in conversation with Mars Pet Nutrition CMO Jean-Paul Jansen and Rob Gaige, Global Head of Insights and Cultural Intelligence at Reddit as we explore the evolution of social media and community, and the opportunities and risk they present to marketers. RSVP
Featuring:
Jean-Paul Jansen
CMO
Mars Pet Nutrition
Nick Palmer
Global Head of Creative Transformation
Creative Futures WW
Rob Gaige
Global Head of Insights and Cultural Intelligence
Reddit
11.30-12.15pm
Building Distinctive Brands in the New Communications Economy
In the new communications economy, capturing consumer attention is more than a goal—it's a battleground where only the most distinctive brands thrive. Join Joshua Spanier, VP Marketing Google. René Hisserich, Senior Director Media, Content & Digital Marketing, Mars Pet Nutrition Europe, Maria Givens, VP Media, Bayer and Sarah Walker, CEO UK & EMEA, Choreograph for a conversation about how to make your brand's presence as distinctive as possible, dissecting the new rules and unexpected routes to achieving distinctiveness, and delving into why traditional marketing approaches are being upended.
This session will empower audience members to create truly breakthrough brands, covering the balance between being algorithm-friendly and authentically engaging and exploring the latest strategies and innovative approaches for creating brands that capture attention and resonate with diverse global audiences. RSVP
Featuring:
Joshua Spanier
VP Marketing
Google
René Hisserich
Senior Director Media, Content & Digital Marketing Mars Pet Nutrition Europe
Maria Givens
VP Media
Bayer
Sarah Walker,
CEO UK & EMEA, Choreograph
6.00-8.00pm
GroupM Wrap Party at
The GroupM Rooftop
Bid adieu to this year’s festival and the French Riviera with a final evening of fun and entertainment. Featuring SiriusXM’s DJ Hesta Prynn and the UEFA Euro 2024 England vs Denmark matchup. Contact GroupM for registration information.
The GroupM Rooftop is possible with the support of
our valued headline partners
with additional support from
our content partners
and our integration partners
